LCD monitors measure brightness in nits (cd/sq.m). Typically, the more this number is, the brighter your display will be. If it is too bright for you...you can turn down the brightness! but still you'd like to have the option of a bright display! :D
Brightness of above 300 nits is considered pretty good. I own a Samsung Syncmaster 206BW 20 inch widescreen display. It has 350 nits of brightness & I must say ...it's very very good! So go for a brightness count of more than 300 nits & you'll be alright.
Unlike traditional(!) CRT monitors, LCDs have a measure of color quality. It is known as contrast ratio. Contrast ratio is in fact the brightness difference between the brightest color(white) & the darkest color (black). So, the higher the contrast ratio is, the better the contrast & hence the image quality. Typical contrast ratios are 450:1, 500:1, 700:1 & so on. Remember, the higher the better.
An important point which should be noted here is a term called "Dynamic Contrast Ratio". If you are hunting a typical LCD in IDB, you'll come across various monitors having very high contrast ratios of 2000:1 or 3000:1. Don't be fooled though! These monitors have a technology which is better known as Dynamic Contrast Ratio. This is not the actual contrast ratio of the monitor. These types of high contrast ratios are achieved by software built into the monitor. This software very quickly reduces the brightness of the screen whenever most of the screen is black & quickly increases the brightness when most of the screen is bright! ...thus achieving a better contrast(!). So, this is not the actual contrast ratio of the monitor. Make sure you check the ACTUAL contrast ratio of the LCD before you buy it. Get anything around 600:1 & your eyes will thank you later.
A simple tip for you, first, hang around IDB for a LCD you like. After selecting a few models, come back home & check the manufacturer's websites for technical details of these monitors. Go for the ones with higher brightness and contrast ratio(actual contrast ratio...not the dynamic one!)